Measure M Projects: Bicycle and Pedestrian

Bicycle Safety and Education

Implement bicycle safety programs focused on educating the public and, in particular, school children.

Additional Project Details:
SCTA has approved two programs to receive funding for this project: Safe Routes to Schools and Bike Month. Safe Routes to Schools creates activities and materials to educate and promote safety through Education, Encouragement, Enforcement, Engineering and Evaluation (Five E’s). The Bike Month is designed to encourage commuters to try bicycling to work, school or errands during May and also to increase the public’s awareness and respect for bicyclists. The Sonoma County Bicycle Coalition (SCBC) and the SCTA are both eligible to receive funding.  The Sonoma County Department of Health Services received some funding to implement the Countywide program, but relinquished that responsibility back to SCTA for all future implementation.

Safe Routes to Schools (SRTS)
Implement a program to outreach to schools within Sonoma County to increase participation and encourage schools to start their own Safety and Education programs with a goal of increasing walking and bicycle ridership to and from schools and promote healthy and active lifestyles.

Bike Month
Implement a program to increase participation in Bike Month activities and to produce advertisements and promotional material, as well as to promote bicycling as an alternative mode of transportation.

Project Status / Schedule
SCTA began providing Measure M-BP funding to these programs in July 2011. Funds are programmed though the five year period of the Measure M Strategic Plan, ending in June 2023.

Measure M Programming Capacity:
$1,139K in Measure M – BP funds of the $1,200K available from the Measure M Expenditure Plan for this project has been programmed.

Project Sponsors
Sonoma County Bicycle Coalition
Sonoma County Department of Health Services

Funding (in thousands):

Phase Measure M-BP
SCBC BM $167
Totals $1,139